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Patrick Boehnen
Patrick Boehnen
I am a proven contributor to the vitality and success of top-tier organizations based upon my strong business acumen, adaptive strategic thinking, sound analytics, and my deep competitive drive. I have a notable record of success that includes identifying and taking new business opportunities to market, defining and implementing robust strategic plans, and establishing long term customer relationships. My experience provides me with a keen understanding of channel, customer, and consumer requirements as the backdrop for identifying and taking to market breakthrough new products. I excel at consumer research, product development, brand positioning, and commercialization. I have highly effective managerial and motivational skills that foster inclusion, collaboration, and personal development, so that direct reports can excel.
Key Accomplishments
Key Accomplishments
Responsible for a corporate growth rate of 22% by driving projects that delivered incremental reoccurring revenues of more than $85 million annually.
Piloted, established, and grew a stand-alone new product innovation team to unparalleled success.
Launched breakthrough new programs at The Home Depot and Lowe's among other national retailers worth more than $150 million in retail sales.
Responsible for managing an annual $3 million research and development budget.
Strategically managed multiple brands to improve consumer loyalty, block competitive threats, deliver profitability objectives, and grow market share.
Leveraged consumer research and price analytics to define new product opportunities, maximize retail price points, improve customer margins and deliver incremental corporate profitability.
Extremely effective at building and developing outstanding teams and mentoring direct reports to leadership positions within the organizations I've served.
Work History
Work History
Apex Tool Group
Director of Channel Marketing - North America
04-2021 - Present
Responsible for defining and executing strategic initiatives across the United States, Canada, and Mexico in order to capture and maintain competitive market share.
Achieved an overall growth rate of +17% across all retail and professional channels of distribution.
Predicta - Automated Market Intelligence
VP of Marketing
08/2019 – 04/2021
Defined the core go-to-market strategies for a technology based start-up company, which include product development, sales, marketing and pricing strategies which led to a business valuation of $22 million.
Translated a heavily engineered web-based product offering into a customer friendly data analytics tool.
Optimized the customer's analytic experience by using my Tableau skills to develop dashboards, enhance visuals, and improved navigation.
Defined and implemented a customer-focused new product development process to better address customer requirements.
Served as a thought leader and strategic partner at all investor presentations.
Established a corporate website at https://www.predicta.com
Liberty Hardware Manufacturing Corporation [MAS]
Senior Director of Marketing
04/2011 – 08/2019
Drove programs that resulted in more than $85 million in incremental annual sales.
Established and executed strategies that allowed a share constricted company to grow by 22%.
Developed a first-of-its-kind consumer-enabled digital customization tool that increased online sales by 30%.
Established a robust product development pipeline enabling a minimum of 3 projects in development concurrently.
Established dedicated project management leads as an organizational best practice.
Utilized a broad range of consumer and market research to identify and confirm consumer requirements and market opportunities to develop and place new products.
Consistently leveraged innovation as a means to improve retail price points, customer margin, and overall product profitability.
Presented proposals to all levels of executive management internally and externally.
Developed breakthrough new product road-maps that solidified retailer commitment.
Redefined the Liberty stage-gate process to improve efficiency, effectiveness and accountability.
Developed a best-in-class ideation process that yielded a 250% improvement in top tier tested concepts.
Strategically used the U.S. patent process and intellectual property as a means to block competitive response and create retail demand.
Leveraged POS and demographic data analytics to optimize mix and improve store performance.
Applied Lean Six Sigma Greenbelt certification throughout all aspects of product development to improve efficiencies, optimize cost [VAVE], and improve profitability.
Expert in all aspects of new product development.
Traveled internationally to identify suppliers, verify capabilities, and establish multinational supply chains to ensure stability, reduce risk, and improve cost.
The Freedom Group - Remington, Marlin, H&R
Director of Marketing
05/2009 – 04/2011
Strategic Business Leader with P&L responsibility for annual sales in excess of $85 million.
Accountable for development and implementation of key strategic initiatives that grew existing product categories by 8%.
Responsible for a complete redesign of the Marlin bolt action rimfire line of rifles, inclusive of functionality, accuracy, design, nomenclature, pricing, advertising and marketing.
Developed marketing plans for both new and existing product categories by channel. These plans included: brand development, commercialization plans, pricing strategies, and promotional opportunities.
Established an end-user advisory council to help define new product requirements, provided an end-user testing platform, validated end-user expectations, and confirmed consumer messaging.
Defined and implemented a company-wide pricing protocol that completely redefined the company’s go-to-market strategy and promotional strategies, while improving overall profitability and customer satisfaction.
Director of Marketing - Pro Channels
04/2007 – 05/2009
Responsible for the brand, product, and channel marketing efforts that drove sales in excess of $185 million dollars annually.
Managed product life-cycles from development, design, and commercialization through the sales cycle; resulting in new product growth of $10 million.
Established corporate packaging and brand identity guidelines for the Senco brand.
Managed 8 direct reports responsible for product marketing, brand marketing, channel marketing, pricing, and marketing communications.
Irwin Industrial Tool Company [NWL]
Senior Product Manager
03/2005 – 02/2007
Global Business Leader accountable for development and implementation of key strategic initiatives that drove category growth worldwide.
Managed and grew multiple product categories worth $30 million in annual sales.
Identified productivity projects responsible for savings in excess of $250,000.
Captured $10 million in new business by establishing near-neighbor product categories.
Defined product roadmaps and key product marketing strategies to support new and existing categories.
Continuously drove growth, productivity, and efficiencies within a fully-owned domestic manufacturing facility.
Irwin Industrial Tool Company [NWL]
Senior Channel Manager
05/2002 – 03/2005
Instrumental in the strategic development and commercialization of the newly established Irwin brand.
Created an Irwin pricing strategy that improved customer satisfaction and overall profitability.
Managed over $50 million in annual sales through multiple channels of distribution.
Developed, implemented, and communicated tailored channel specific marketing strategies.
Re-defined Irwin merchandising through development of a world-class merchandising system.
Met or exceeded all quarterly and annual growth objectives resulting in an annual growth of 12.4%.
Irwin Industrial Tool Company [NWL]
Director of Sales
08/2000 – 05/2002
Devised and implemented an aggressive merchandising program that grew sales by 30%.
Managed $16 million in sales to Wal*Mart, Menard's, True Value, Do it Best, and Orgill Bros.
Established long standing customer relationships that allowed for easy displacement of competitive offerings.
Devised and implemented an aggressive co-op show program that grew sales by 30%.
Achieved overall annual sales growth of 16.2%.
Irwin Industrial Tool Company [NWL]
National Accounts Manager
03/2000 – 08/2000
Managed sales to several national accounts including Grainger, McMaster-Carr, and MSC.
Gained incremental placement in all three customer catalogs resulting in $500 thousand dollars in sales.
Achieved overall sales growth of 12%.
Irwin Industrial Tool Company [NWL]
Regional Sales Manager
07/1999 – 03/2000
Responsible for over $20 million of industrial, automotive, and consumer sales.
Managed several manufacturers' representative agencies.
Achieved overall sales growth of 11%.
Stanley Proto Industrial Tools [SWK]
Territory Sales Manager
02/1997 – 07/1999
Managed a $3 million dollar industrial sales territory in Wisconsin and Upper Michigan.
Made regular sales calls to identify customer needs and present new product offerings.
Provided expertise during joint sales calls with dealer and distributor sales people.
Achieved overall sales growth of 8%.
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